Foundations

I hold a BFA in Studio Art with a concentration in Illustration, where I developed a deep foundation in visual thinking, storytelling, and craft. After graduating, I expanded my practice as a self-taught designer, moving from pure art into the applied world of branding, communications, and business strategy. That evolution, from artist to strategist, shapes how I see everything:

brands are’t just designed, they’re constructed with intention.

Brand strategy is a crowded space, and much of it sounds the same. Typical brand strategy asks three questions: Does it look right? Does it sound right? Does it feel authentic? The problem is, those questions only address the surface. They're all about identity and voice, but nobody's asking what foundational pillars identity and voice are supposed to stand on top of.

Building your organization's unique Brand Constellation is the methodology I built to solve that. It starts a level deeper, with your Brand Core, and gives you a defined process, a shared vocabulary, and a structural starting point. Everything downstream, from visual identity to content strategy to sales positioning, gets more coherent because of it.

My career has taken me through cities including Sydney, London, Montreal, and San Francisco. Living and working across different cultural environments sharpened my understanding of audience behavior, positioning, and the subtle dynamics that shape creative industries. Today, I’m based in my hometown of Charlotte, North Carolina, applying that global lens to local and national work that values clarity, longevity, and meaningful connection over short-term noise.